Wednesday, 29 April 2009

Hard hitting adverts

HA, I've just read the BBC's "Top 10 most controversial ads" article.

Guess what the TOP advert was, ordered by number of complaints?

Barnardo's!!!!!!!!!!!!!!!!!!!!

Now, adverts by charities and the government are supposed to be hard hitting, get the message across and all that, surely people would understand that?

The thing that is even funnier is the number of complaints, bearing in mind this is the WORST advert of 2008 as far as the ASA goes.

840 complaints!!!!!!!!!!!!!

Every week there is something on the news, people complaining about posters that mis-lead people, adverts that on on too early, TV programmes, people swearing on live broadcasts etc. All of these are like "14 people complained", to investigate at such a low threshold is just stupid, well so I thought. But if 840 is the maximum they ever get, then I can understand why they investigate such low ones, they have sod all else to look at!

No comments: